Project will consolidate and relocate company’s supply chain operations into 1 facility
FRANKFORT, Ky. (April 30, 2026) – Today, Gov. Andy Beshear highlighted a new project for the state’s manufacturing sector in Eastern Kentucky as Toothsure, a provider of oral hygiene products designed for patients who face barriers to standard dental care, announced plans to establish a new operation in Perry County with a $7.3 million investment, creating 60 new, full-time jobs at a wage of $55.25 per hour, including benefits..
“The commonwealth’s surging economy is paving the way for investment and good-paying job opportunities for Kentuckians in every corner of the state,” said Gov. Beshear. “This is a welcome project for Perry County and the surrounding region, providing 60 new, quality jobs and adding to the diverse range of companies that call Eastern Kentucky home. I want to thank Toothsure’s leadership for believing in what the commonwealth has to offer and look forward to their future success.”
To meet growing national demand for its products, Toothsure’s strategic expansion will consolidate and relocate the company’s full supply chain operations into a single facility in Eastern Kentucky. This will reduce the company’s dependence on out-of-state suppliers and expand production capacity with state-of-the-art equipment and increased manufacturing space for its OralVac and OralVac+ products. The upgraded facility infrastructure and equipment also will support tighter quality control standards to ensure health care providers and patients consistently receive products of the highest standard. The new facility will be the company’s first in the commonwealth, with construction expected to begin in January 2027 and be completed later that same year.
“As clinicians, we’re dedicated to improving patient outcomes within the commonwealth of Kentucky and beyond,” Toothsure co-founders Greg Baker, DMD, and Brandon Wilde, MD, MBA, said in a shared statement. “We have seen firsthand the consequences of inadequate oral care in institutional settings – from hospital-acquired infections to complications that extend patient recovery. Toothsure was built to close that gap, and this support from KEDFA gives us the capacity to expand our mission to genuinely move the needle for patients across the country. We’re grateful to Gov. Beshear and the people of Perry County for welcoming us, and we’re looking forward to being a partner in this community's growth and well-being.”
Founded in 2024, Toothsure’s mission is to deliver innovative, accessible oral care products that empower healthcare providers and individuals to maintain proper hygiene anytime, anywhere. Recognizing a critical gap in patient oral care within institutional settings, Toothsure developed a proprietary line of oral hygiene products designed specifically for patients who face barriers to standard dental care. The company’s flagship products – OralVac and OralVac+ – are purpose-built for use in a wide range of healthcare environments, including hospital units, intensive care units (ICUs), assisted nursing facilities and rehabilitation centers. OralVac+ is specifically designed to meet the demanding requirements of the intensive care setting, where oral hygiene is critical in preventing hospital-acquired infections and improving patient outcomes.
Perry County Judge/Executive Scott Alexander is excited about the future possibilities this project will create: “We are proud to bring Toothsure’s advanced medical technology to Perry County and to invest in the people who make this community strong. This facility represents more than innovation – it represents opportunity. By creating 60 high-quality, well-paying jobs, we are helping build a sustainable future for Eastern Kentucky while delivering cutting-edge solutions that improve lives. Perry County’s workforce, resilience and commitment to growth make it the ideal place for Toothsure’s next chapter.”
State Sen. Brandon Smith recognized the commitment and ingenuity of the company: “Any patented invention that goes into production is something to admire, but a fellow Appalachian inventing a medical product and bringing economic dollars and jobs back home to produce is remarkable! I commend the aptitude and perseverance of Dr. Baker [DN1] and look forward to all the good things this will bring to Perry County!”
Zach Lawrence, executive director of Hazard-Perry County Economic Development Alliance (HPCEDA), noted the economic momentum the project will bring to the community: “Today’s announcement is a major win for Perry County and a testament to the kind of high-tech, innovative industry HPCEDA is working to attract. The creation of 60 high-paying jobs by a local, forward-thinking company represents real opportunities for our workforce and a stronger future here in Perry County.”
Toothsure’s investment and job creation furthers what has been the best six-year period for economic growth in state history.
Since the beginning of his administration, Gov. Beshear has announced more than 1,300 private-sector new-location and expansion projects totaling over $50 billion in announced investments, creating more than 70,000 jobs. This is the highest investment figure secured during the tenure of any governor in the commonwealth’s history and $29 billion more than the next highest total.
Gov. Beshear has announced some of the largest economic development projects in state history, which have solidified Kentucky as the battery capital of the United States: AESC’s $2 billion, 2,000-job gigafactory project in Warren County; Ford Motor Co.’s $2 billion, 2,200-job commitment in Louisville, as well as its $2 billion, 2,100-job project at the Kentucky 1 plant in Hardin County; Shelbyville Battery Manufacturing’s $712 million investment, creating 1,572 jobs in Shelby County; and Toyota’s $1.3 billion investment in Scott County, among others.
The Governor’s administration also secured the largest General Fund budget surplus and Rainy Day Fund. In 2023, Kentucky recorded over 2 million jobs filled for the first time ever and has stayed above that number ever since.
Kentucky also secured rating increases from major credit rating agencies Fitch Ratings, S&P Global Ratings and Moody’s Investors Service.
This year, Site Selection magazine ranked Kentucky in the top five nationally and second in the South Central region for economic development projects per capita in its 2025 Governor’s Cup rankings. Last year, Site Selection also placed Kentucky second in the South Central region and No. 6 nationally in its 2025 Prosperity Cup ranking, which recognizes state-level economic development agencies for their success in landing capital investment projects.
Gov. Beshear also announced a new initiative, called New Kentucky Home, to increase economic investment, attain and attract talent, and increase tourism across the state.
To encourage investment and job growth in the community, the Kentucky Economic Development Finance Authority (KEDFA) today preliminarily approved a 15-year incentive agreement with the company under the Kentucky Business Investment program. The performance-based agreement can provide up to $1.6 million in tax incentives based on the company’s investment of $7.3 million and annual targets of:
- Creation and maintenance of 60 Kentucky-resident, full-time jobs across 15 years; and
- Paying an average hourly wage of $55.25, including benefits, across those jobs.
Additionally, KEDFA approved Toothsure for up to $150,000 in tax incentives through the Kentucky Enterprise Initiative Act (KEIA). KEIA allows approved companies to recoup Kentucky sales and use tax on construction costs, building fixtures, equipment used in research and development and electronic processing.
By meeting its annual targets over the agreement term, the company can be eligible to keep a portion of the new tax revenue it generates. The company may claim eligible incentives against its income tax liability and/or wage assessments.
In addition, the company can receive resources from Kentucky’s workforce service providers. Those include no-cost recruitment and job placement services, reduced-cost customized training and job-training incentives.
For more information on Toothsure, visit toothsure.com.
A detailed community profile for Perry County can be viewed here.
Information on Kentucky’s economic development efforts and programs is available at NewKentuckyHome.ky.gov. Fans of the Cabinet for Economic Development can also join the discussion at facebook.com/CEDkygov, on Twitter @CEDkygov, Instagram @CEDkygov and LinkedIn.
###